Independent PPC Audit Services in Cumbria
Zionova delivers independent, forensic audits of Google Ads, Microsoft Ads, and Meta accounts for businesses across Carlisle and Cumbria — identifying wasted spend and providing a clear, prioritised action plan to maximise ROI.
Wasted Spend Identification
Comprehensive analysis of negative keywords, match types, irrelevance, and non-converting search terms to stop ad budget drain immediately.
Conversion Tracking Accuracy
Forensic verification of Google Tag Manager, GA4, pixel setups, and conversion action telemetry to guarantee accurate ROI data.
Quality Score & Structure Review
In-depth review of account hierarchy, ad copy relevance, landing page experience, and Quality Scores to reduce Cost Per Click.
PPC Audits/Stop Wasted Spend& Drive Growth
At Zionova, based in Carlisle, our comprehensive PPC account audits uncover hidden inefficiencies and growth opportunities for businesses across Cumbria and the UK. We evaluate account structure, campaign and ad group architecture, keyword waste, match types, negative keywords, bidding strategies, and budget allocation. We also analyse ad copy, landing page relevance, tracking and attribution, audience setup, and competitor benchmarking—delivering a client-owned prioritised roadmap to drive revenue.
Average Wasted Spend Uncovered
Identifying and eliminating budget leakages across negative keywords, inefficient match types, and non-converting search terms.
Audit Checkpoints
Rigorous evaluation of account structure, ad group architecture, conversion tracking accuracy, and landing page relevance.
Typical CPA Reduction
Uncovering immediate growth opportunities to lower cost-per-acquisition while boosting overall return on ad spend.
PPC Audits in Cumbria
PPC Audit Services in Cumbria
In-depth PPC account audits designed to eliminate wasted ad spend, fix conversion tracking, and unlock higher ROAS for businesses across Cumbria.
Google Ads Account Audit
STRUCTURE & CAMPAIGN HEALTH
In-depth review of account structure, campaign settings, bidding strategies, and quality scores to uncover hidden opportunities and efficiency gains.
- Campaign structure & hierarchy review
- Bidding strategy & automated rules audit
- Quality Score & relevance diagnostics
- Match type distribution analysis
Search Term & Wasted Spend Analysis
NEGATIVE KEYWORDS & BUDGET RECOVERY
Granular search query audit identifying non-converting search terms, irrelevant triggers, and immediate budget leakage across your ad accounts.
- Search query performance review
- Negative keyword list expansion
- Wasted budget identification & recovery
- Keyword match type optimisation
Conversion Tracking & Analytics Audit
DATA ACCURACY & ATTRIBUTION
Rigorous verification of tag setup, conversion actions, GA4 integration, and primary metric tracking to eliminate reporting blind spots.
- GA4 & Google Tag Manager verification
- Primary vs secondary conversion setup
- Offline & phone call tracking audit
- Enhanced conversions & consent mode review
Ad Copy & Creative Review
MESSAGING & ASSET QUALITY
Comprehensive evaluation of ad copy relevance, asset extensions, message matching, and call-to-action strength across all campaigns.
- Responsive Search Ad asset health
- Ad extension & asset coverage review
- A/B copy test performance analysis
- Brand alignment & compliance check
Landing Page & Post-Click Audit
CONVERSION PATH & UX REVIEW
Detailed analysis of post-click user journeys, landing page speed, mobile usability, and message consistency to maximize conversion rates.
- Page speed & mobile experience audit
- Message match & value proposition review
- Friction point & form UX analysis
- Conversion path optimisation recommendations
Microsoft Ads & Meta Ads Review
CROSS-CHANNEL COVERAGE
Cross-platform audit extending to Bing/Microsoft Search ads and Meta advertising accounts for holistic paid media efficiency.
- Microsoft Ads campaign synchronisation
- Meta pixel & CAPI event audit
- Cross-channel budget allocation
- Audience overlap & retargeting check
Competitor Benchmarking
AUCTION INSIGHTS & MARKET SHARE
Auction insights analysis evaluating competitor impression share, overlap rate, and strategic positioning across target Cumbria markets.
- Auction Insights data breakdown
- Competitor ad copy & offer analysis
- Impression share loss diagnostics
- Market positioning opportunities
Action Plan Roadmap
PRIORITISED RECOVERY PLAN
Clear, prioritised step-by-step roadmap detailing high-impact quick wins and long-term optimisation actions to boost ROAS.
- Immediate budget recovery actions
- Short-term campaign restructuring steps
- Long-term scaling recommendations
- Estimated ROAS & ROI impact projections
Our Proven PPC Audit Framework
A structured 6-step PPC audit framework designed to eliminate wasted budget, improve conversion tracking accuracy, and maximise account ROAS for Cumbrian businesses.
Discovery & Access
Defining your growth goals, target CPA/ROAS, and commercial margins while establishing secure, read-only access to your PPC accounts.
Data Deep Dive
Analysing 90–180 days of historical account performance, validating conversion tracking tags, and identifying wasted search term spend.
Structural & Creative Review
Evaluating campaign structures, smart vs manual bidding strategies, ad copy quality, audience targeting, and landing page user experience.
Competitor Benchmarking
Reviewing auction insights, market share metrics, and competitor messaging strategies to uncover high-potential opportunities in your sector.
Findings & Prioritised Roadmap
Delivering an executive audit report with clear, scored recommendations and a roadmap ordered by immediate impact and long-term gain.
Walkthrough & Implementation Support
Hosting a live video walkthrough call to discuss action items in detail, with optional hands-on support to implement recommended fixes.
Client Results
Remarketing Campaign Results Across Cumbria
"The comprehensive PPC audit identified over £4,200 in monthly wasted ad spend on poor negative keywords and misconfigured location targeting."
SARAH J.
MARKETING DIRECTOR / CARLISLE
"Zionova's audit uncovered broken conversion tracking and improper attribution. Once fixed, our Google Ads ROAS jumped by 185% in 60 days."
MARK T.
MANAGING DIRECTOR / KENDAL
"We were burning budget on loose broad match terms across the North West. The PPC audit gave us a prioritized action plan that reduced CPA by 38%."
EMMA L.
BUSINESS OWNER / PENRITH
"The clear audit report mapped out structural keyword flaws and bid strategy errors. Implementing Zionova's recommendations doubled qualified leads within 8 weeks."
DAVID R.
COMMERCIAL HEAD / WHITEHAVEN
"Zionova provided a crystal-clear audit across Google and Meta ad accounts. We eliminated waste, tightened audience targeting, and gained transparent reporting."
PRIYA M.
HEAD OF GROWTH / WINDERMERE
— PPC Audit FAQs
Frequently Asked Questions
Need more help? →info@zionova.co.uk
Fenton Farmhouse, Cumbria
PPC Audit Cumbria
Ready for a Free /
PPC Audit?
Book a free, no-obligation PPC audit with Zionova's Cumbria Google and Microsoft Ads specialists today. Whether you need campaign structure analysis, keyword optimisation, waste spend elimination or performance scaling, get in touch to start turning ad spend into profits. Contact us directly at info@zionova.co.uk or +447561417107, or visit Fenton Farmhouse, Fenton, Cumbria, CA8 9JZ (Monday to Saturday 9am to 6pm).