Case Studies
Real results for real UK businesses. Every figure comes from Google Search Console or Ahrefs data.
Nick Landscapes
93 pages ranking on Google, first-page rankings for local landscaping searches across South London.
The Challenge
Nick Landscapes had built a strong reputation through word of mouth, but had no website capable of winning work from Google. Local landscaping searches across South London are dominated by directories and established firms, so a basic brochure site was never going to compete.
What We Did
On-page SEO
- Built a dedicated page for every core service: driveways, patios and decking, turfing, fencing, brickwork, tiling, garden lighting, water features and garden rooms.
- Created location-specific service pages for Nick's key areas, including Wimbledon, Peckham and Dulwich, targeting the exact service and location combinations homeowners search for.
- Published research-stage content, including an honest guide to garden landscaping costs in London and a best landscapers in London page, to reach homeowners before they start requesting quotes.
- Used Nick's own project and drone photography throughout instead of stock imagery.
Technical SEO
- Built on WordPress with a clean, crawlable URL structure for every service and location page.
- Implemented breadcrumb structured data, now validated in Google Search Console.
- Set canonical tags and indexing directives so Google indexes the correct version of each page.
Conversion rate optimisation
- Placed a click-to-call phone number and a free quote button in the first screen of the homepage.
- Added six named customer testimonials to build trust before the enquiry.
- Added an Areas We Cover section with a map, so visitors can see straight away that Nick works in their area.
The Results (from Google Search Console, last three months)
- 93 pages now appear in Google search results.
- Homepage: 120 clicks from 6,035 impressions.
- Best landscapers in London: 2,819 impressions.
- London landscaping cost guide: 2,691 impressions.
- Brickwork Wimbledon: 2,589 impressions; Patios Wimbledon: 1,277 impressions.
- First-page rankings for local service searches such as garden lighting in Peckham, with the site also appearing in Google's AI-generated results.
Strikers Boxing
Position 2 on Google for 'boxing coach East London' and 10x organic traffic growth.
Overview
Strikers Boxing, a fast-growing combat sports club in Carlisle, needed a high-performance website that could attract new members, showcase upcoming events, and rank for local search terms such as boxing gym Carlisle and martial arts classes Cumbria. Zionova delivered a fully responsive, SEO-optimised solution in just six weeks.
The Challenge
Strikers Boxing Academy, led by head coach Mash in Aberfeldy Village, E14, relied almost entirely on word of mouth. The gym barely appeared in Google for searches like 'boxing coach East London', so new members looking online were finding competitors instead.
What We Did
On-page SEO
- Rebuilt the homepage around 'boxing coach East London', using the phrase in the title tag, main heading and supporting copy.
- Added a detailed FAQ section answering the questions prospective members ask: beginner suitability, children's classes, sparring, location and coaching experience.
- Launched a blog targeting what London boxing fans search for, covering where to watch live boxing, boxing for kids, hand wraps, what boxers earn and East London boxing history.
Conversion rate optimisation
- Published transparent pricing for private and small-group sessions, so visitors know the cost before they get in touch.
- Put a click-to-call booking number, email address and enquiry form on the homepage.
- Displayed opening hours and class times up front, alongside the head coach's credentials: a certified amateur boxing coach with over 15 years' experience.
The Results
- Position 2 on Google for 'boxing coach East London'.
- Ahrefs-estimated organic traffic grew more than tenfold, from around 10 visits a month in mid-2024 to over 100 a month from December 2025.
- Last three months (Google Search Console): the top pages earned 460+ clicks and 31,000+ impressions.
- The guide to what London boxers earn has generated over 10,500 impressions.
- Rankings have held since the engagement ended.
Creations Building & Landscaping
Position 2 on Google for 'landscaping Reigate' after a focused link-building campaign.
The Challenge
Creations Building & Landscaping was established in 2004, run by founder Tom alongside a small team of subcontractors. The business had a strong local reputation, but its website lacked the authority to outrank competitors for its most valuable search terms in Reigate.
What We Did
Off-page SEO
- Ran a focused three-month link-building campaign, securing six new backlinks.
- Targeted the campaign at the site's core landscaping searches, building authority where it would have the most commercial impact.
The Results
- Position 2 on Google for 'landscaping Reigate'.
- Stronger visibility for the core landscaping pages across Surrey.